Sunday, May 18, 2014

The Row Takes its First Dip In Los Angeles: The Brand's Very First Flagship Opens on Melrose and Feautres a Swimming Pool!

Mary-Kate and Ashley Olsen travelled west to Los Angeles to open The Row's very first store. The space echoes the easy living of the City of Angels, letting the light of the sun drenched city overflow into the store through its characteristically mid-century glass walls. 

Opening up their first store in Los Angeles seemed natural for the pair who started their careers as actresses in Hollywood. Like their clothes, their flagship is in a classic but unassuming style -- the store is not plainly visible from the street.

The flagship features what the twins refer to as east and west galleries, with the east designated as the living room and the west the dining room. This cozy hideaway not only has swimming pool (towels are nearby just in case a shopper is tempted) but also features a library where 170 pieces from The Row Collections are displayed in a showroom-type fashion. The clothes on the racks in the galleries are from pre-fall 2014.

The carefully selected furniture is a collection of pieces from Jean Prouvé, Paul McCobb, and  Poul Kjaerholm and are also for sale. 

The Row Flagship is located at 8400 Melrose.

Pics Via WWD

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